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Enterprise 2.0

Flock vs. Chrome : RSS

flockSo far Flock beats Chrome hands down when it comes to RSS reader. In fact Flock beats all players when it comes to RSS. Not sure what it is about Flock’s built in reader but it just seems to work so well. It runs as a sidebar amongst all the other social media functionality that Flock provides and the integration with the actual feeds and their web pages is as seamless as any I’ve seen. For me it’s the number one reason for using Flock as I’m underwhelmed by the rest of the social media apps it hosts – sometimes they work and other times they don’t and I’ve never got the WordPress one to function correctly.

 

 

chromeChrome’s RSS reader is completely web based and while it looks a bit like Flock’s it’s way off on functionality. In fact it looks a bit like a beta. This is a shame as I like Chrome’s slickness. Adding a feed and then making sure it’s added to the right place is much more difficult that Flock. Navigation both between feeds and in the feeds themselves is also a bit flakey. 

My vote is 8/10 for Flock and RSS with 4/10 for Chrome. A lot more work needed with Google’s offering.

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Communications Enterprise 2.0

Forrester: Strategic Management and Globalization 2.0

20The last post on Spinning Mule 2.0 was originally posted last week but I thought it a bit OTT so saved the HTML and deleted it. I’ve now done a repost and made a note to trust my judgement a bit more in future. The reason for that is the arrival of a nice little number from Forrester called: “Innovating Strategic Management Paradigms And Models To Thrive Amid Global Change.”

The report bandies about some dandy terms such as ‘Globalization 2.0? ‘Invisible IT’ and ‘Technology Populism’. By these they refer to the truly global market and the increasing impact, influence and importance of the BRIC economies; the evolution of IT into a ubiquitous business technology; and the fact that rather than the military it’s now the Facebook generation, i.e ordinary tech-savvy punters who are driving change.

To survive in this new world, Forrester recommend something that caught my eye – they recommend that corporations adopt what I’ve always thought as the prime mantra of internal comms, namely align whatever and all you do to the business strategy.

Strategic management paradigms are the über-approaches that: combine several discrete activities under one umbrella; have a direct and complex impact on a company’s strategy setting; and require comprehensive implementation efforts. Examples of strategic management paradigms include the core competency concept or the management by objectives (MBO) approach, which emanated from the academic world.

To back this up and to validate it for good or ill they say a measurement system is needed, such as SWOT, Balanced Scorecard and Six Sigma. What follows however takes an increasingly 2.0 twist – old business paradigms need to take the tectonic social media shift.

dotThe focus then should be on a customer-centricity. These they argue becomes part of a Business Transformation model. This transformation is one not only about organizing and behaving to meet customer needs, it’s also about adopting social media technology and practices to foster innovation and to adapt in agile fashion to meet new and evolving customer needs and desires.

credit-crunchWill this happen? Forrester note the huge challenges present. I think this is the rub. Also there’s not a lot of choice. Global market, increased competition, global skills market, next gen 2.0 employees expect at least the very basics of what they use at home and at leisure. This opens up the market – opportunities as much as threat. The game is being completely re-written. We’re in a Crisis phase at present, but as the Chinese note, this is both Danger and Opportunity

While traditional IT service providers can rejoice in the fact that their contributions will gain in importance, they can’t become complacent, as the new game represents an opportunity for entrants that excel in both strategy and technology. As a result, Forrester foresees active consolidation in the consulting and IT industries over the next five years.

Categories
Communications Enterprise 2.0

Adapt or Perish: Spinning Mule 2.0

An excellent post from Bertrand Dupperin on the future of E 2.0: Enterprise 2.0 : my predictions for 2009. One item stood out and that was:

The end of “soft value” : Enterprise 2.0 ROI have been a taboo subject for a long time.

Over at Bill Ives’ Blog, there’s a review of an IBM report on Social Media –Even More Research on the Use of Social Software in the Workplace from IBM. Bill says the next step is the hard $ question and we need to:

…see if there are ways we can tie these behaviors [behavioral ones] to level four financial impacts. I feel confident that this can be done.

I don’t think it’s going to be easy. If we go down the route of hard-cost savings then it potentially loses the richer benefits of social media which are much less harder to measure. IBM looks at the engagement factor by looking at societality, the element that interests me though is the degree to which E2.0 is a business enabler and a business transformer. Engagement might be measured in churn or satisfaction,even in increased profitability for the business, but E2 as business transformation provides more.

That more is the Mule effect…It’s an effect that will be measured after the event, by profound competitive advantage. That’s why there’s an edge to E2.0, time is of the essence. 2.0 may well dissolve into the enterprise as Bertrand believes, but those that get there 1st will be the winners. The laggards will be like those handloom weavers who in a generation moved from sporting £5 notes in their hats to, well, utter destitution. This may seem apocalyptic, but then we’re in uncharted times, with seemingly ‘timeless’ brands suddenly realising their mortality. E2.0 will only quicken that process.

Categories
Communications Enterprise 2.0

Unique Entertainment, SEO and Joomla

A conversation yesterday, with Trevor Hamilton of Unique Entertainment on his web site. Unique Entertainment do events management and conferences for corporations across Europe as well as Product Launches and Strategic Communications.

Interestingly the site built on the open source content management system Joomla which will allow Unique Entertainment to update their content themselves. So, theory is when Trevor has new photies he can add them to the Unique Entertainment Gallery.

Joomla is one of those apps I’ve dabbled briefly with but never quite got my head round and the Unique Entertainment site has gotten me wondering how it can be tweaked for SEO. A quick Google provides and search on the Joomla site provides a good few ideas.

One of the key things to think about here is how to ensure that people looking for Unique Entertainment’s contact details get pointed through to the actual Unique Entertainment site rather than all the other potential links that this name is associated with. Market Samurai throws up a lot of potential confusion here so it’s not an easy one.

Thus, if anyone has any ideas on the SEO question and Joomla, please do let me know.

Unique Entertainment
Unique Entertainment
Categories
Communications Enterprise 2.0

Mike Volpe’s superb preso on Blogs, SEO & Social Media

Another slideshow. This is really good too…I can see another Top 10 brewing.

Categories
Communications Enterprise 2.0

IBM and Social Software

Chris Sparshot at IBM has posted a great preso on their Social Media project:

Thanks to Tomoaki Sawada for finding this one

Categories
Communications Enterprise 2.0

Every Cloud has a Chrome Lining

via-vietteYesterday I downloaded Microsoft’s Live Writer after Neville Hobson gave it a plus. Trouble is it downloaded not only the Blogging tool but a villain’s swag bag of other goodies too. I now need to find a new ’round-2it’ to unpack them and see what’s on offer. As the angel fish are looking fed up and after a big water change I don’t think this will happen soon.

Another big factor are all the WordPress Plugins I’m now using, especially the SEO and Tagging ones. These have now become key factors in my publishing as I try and increase readership and reach (OK get Google to find me) and ensure that my content is tagged right for Calais/SemanticProxy.

And then there’s RSS. The integration between Flock and RSS is the best I’ve seen. The fact I can flip from a side bar of feeds to my RSS summary pages is a big plus for me when I’m writing my Blog. It’s then a case of copying the quotes and URLs from that browser to Chrome. Well that would be OK if there wasn’t a big big problem here.

What I find is that if I run Chrome and Flock simultaneously then the old Dell box I’m using grinds to a halt. There seems to be some sort of resource hogging going on between them and Chrome loses the battle. Chrome is an app I like, but maybe it’s a bridge too far for Google. 

lego-googleInternetnews wonder this too and base this not on the fact that it makes an old dicky PC run so slow it’s in reverse, but on the fact that it is such a new app. Chrome they point out was in beta for just 4 months before going gold. ‘Why so rash for Google?’ they ponder and come up with the answer that Chrome is not only part of Google’s secret operating system, it’s the actual UI for the OS. And perhaps they wonder, perhaps…

Perhaps Google’s browser is a new UI to the cloud.

And they’re not alone here. PC Advisor advise us that Android is already an OS and that Chrome takes us nearer to…?well the cloud:

By so carefully binning the user agent string from its OS, Google has ensured that other, less sensitive data is retained. Or to put it another way, it’s the perfect security setup for an operating system based in the cloud.

chrome-girlWhat’s more…it’s all Free. Woo Yay for the ‘great unwashed’ say PC Advisor:

Users tend to be a great deal more forgiving of software that’s free, than that they’re forced to shell out a mint for.

CNET are of a like mind and point out that it complments Googles already impressive swathe of freebies. Add to that a canny observation from the Google Operating System Blog that Google are conducting a highly aggressive promo for Chrome. Now it’s out of beta so quickly they point out, it can be bundled with those other freebies that people want such as their toolbar or Google Earth. This distribution as we learned earlier could be done with some crafty fast caching

google-wallpaper1Thus in a jiffy, Google have set up all the means to distribute via a 2-tier fast-track, a spanking brand new OS, with a funky UI via the cloud and for the cloud.Let’s just hope it’s ready when they release it.

Categories
Communications Enterprise 2.0

Top 10 Internal Comms / 2.0 Twitter List???

There’s a great post on TwiTip called Construct your own ‘Top 10 Must Follow’ List as it relates to your own Niche”.

Which is what I’ve done: my niche is internal comms and all thangs 2.0 and I’ve found some of the key players on Twitter. 

‘Ten People all Internal Communicators Should Follow on Twitter’

But it’s not up to scratch at all, as I’ve only got 6 peeps. So who else should be there?

Update: I’ve started a page as a more permanent list…

If there’s someone left out, let me know…

Categories
Communications Enterprise 2.0

Yammer away, but what about Infosec?

yammer_logoThis looks a lot of fun and potential rich uses within the coporation – a Twitter like tool for internal comms called Yammer –http://www.yammer.com/

The big concern has to be security! Many years ago on a project, I looked at SaaS for internal comms and in one instance we thought a hole might be needed to be made in the Firewall to get the data through, which was a big no-no. Luckily we got round this with https and a lot of converations with the vendor and the security guys.

This service looks like it relies on purely text data being added to the system, but how to ensure that users don’t do anything silly or that the data is encypted?

My motto here is simple – can it be trusted with bank account data? If not, tread with care: I can see enthusiasts jumping in and ruing their acts later…

Categories
Communications Enterprise 2.0

ProBlogger’s top SEO Plugins

These are very good – Google is now picking up my site after a migration:

ProBlogger’s top SEO Plugins