Social Media Case Study Hot List New Additions   Flu Shirts - great guerilla case study on SEO and undergoundblackhat tactics: Forums, Twitter and Forbes My Church - what a good Christian can do with an annual budget of $225 and help in High places:  Website 17,539 unique visitors; 31,529 visitors,...

Added to the Social Media Case Study ‘The Hot List’ – 4 new Social Media Case Studies and 2 new tool/app case studies that I found interesting   Bacardi - using Facebook to reach Irish punters and get them drinking Bacardi via a compo. n.b, integration with Facebook API re tagging &...

  Some brand spanking new case studies added to the Social Media Case Study Hot List  and a link to a blog with 40 Social Media Staff Guidelines!   BBC and Blogs - Reportr.net How they are central to what the BBC does. Full report needs subscription at: iFirst, but article interesting. Urbane...

2 new case studies added to the Case Study Hot List: TransUnion – SocialText using SocialText as Wiki and IM in an environment with SharePoint. Best aspect – question asking to groups. Claimed total savings of $5-8M. Hard data on this would be v useful – savings can be slippery –...

Doritos Positive Brand Hijacking - It takes 2 to Tango and Doritos prove this by encouraging slow sexy dancing, in the streets, plus 33 Facebook Groups, 20,000 members, 240 blogs, 200,000 views on YouTube plus $600K media! Dell make the Word of Mouth Marketing book – ya, ya, ya, Dell hear bad...

Newly added to Social Media Case Studies the Hot List – I really must sort this list out soon!    Namecheap O’Reilly study on using Twitter to drive sales Auto-Transporter.com not really social media but good article on usability and doubling conversion rates by using ClickTale to gather...

Cat Poo Coffee As promised on Twitter, this blog entry is all about coffee beans and how one business is making money online selling them. Two days ago I started to Google for some coffee beans as I was getting low and quite fancied trying some ‘cat poo’ coffee, Kopi Luwak. A few Googles soon put...

The Rose Project - Dublin based not-for-profit using Twitter and Blogs to help support charity work in Africa TriWest Healthcare Alliance  - e-mail/video campaign raises awareness with over 1 million people watching video on support for troops. 1st use of social media by TriWest – raising $ with...

Some great new case studies added to the Social Media Case Study: The Hot List: Kraft iFood assistant on the iPhone – one of the top 100 apps and consumers pay 99c for it… Novartis - video compo on YouTube (Blog Council, not much info at present) Dell, Monsanto, iContact, Sabre 4 very...