The quiet arrival of the SharePoint kill...
It was with some interest that I read The Forrester Wave™: Collaboration Platforms, Q3 2009 after a link was Tweeted out yesterday. I was reading in reverse order from Gartner’s Magic Quadrant, see my Gartner Magic Quadrant; a dark horse closing up the outside fence… My main interest in...
Missing the point, the target and the ba...
Posted by
russell in
Social Media on
10 13th, 2009 |
1 Comment
Oh yawn not again. Social media is not just about marketing, the most exciting stuff happens in and across the firewall. Five reasons corporations are failing at social media
So yes culture is key here, but so is an holistic approach that unifies the external marketing with the internal collaboration. How...
Creating the Social Media Balanced Score...
Conducting some research I’ve stumbled across an interesting quote (& this blog is but a jotter of my thoughts) that I suspect might be an old chestnut by now. It’s new to me though so here goes. & it comes from Bob Kaplan inventor of the Balanced Scorecard and relates to...
Has E.20 ever gone really badly wrong?...
Posted by
russell in
Social Media on
09 18th, 2009 |
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I liked Dion Hinchcliffe’s response to Andrew McAfee ’s prognosis of revolutionaries in the body politic of the corporation. Dion urges caution arguing that:
Nevertheless there are control issues that can emerge as departmental, project, and organizational barriers intentionally become more...
'Intranet Bounce Rate' –...
Of late I’ve been spending some time looking at the Bounce Rate on an enterprise social media project I’m working on for a large multinational. And by Bounce Rate, I’ll take the definition found on Wikipedia today:
It essentially represents the percentage of initial visitors to a site who...
The sweet data of success?...
I for one, have thoroughly enjoyed the argy bargy over why Enterprise 2.0 projects fail and whether it’s a crock or not, plus the risks of not doing anything at all. What’s absent from all this is that interminable and incorrigible bogeyman, Mr. Hard Data, who cries. “Show me the money, or...
Enterprise Social Network Rollout –...
Some notes and bullet points on how to continue the rollout a social network in the enterprise after a successful viral launch (700+ users by word of mouth only). Best practice from recent case studies and white papers.
Comms & Marketing
•Viral launch
•Work with local champions
•Executive buy-in:...
McKinsey Quarterly: Is Biz best @ 2.0?...
Just been rereading the McKinsey Quarterley from July: Building the Web 2.0 Enterprise Global Survey. There’s quite a striking finding in the survey data that I missed first time round. McKinsey look at How Companies bring in 2.0 and then, and here’s the twist, the level of satisfaction of...
Some thoughts on E2.0…...
Some interesting posts over what for us in the UK was an Easter Bank Holiday weekend, on E2.0, its progress and and its ROI. The discussions all centred the long roasted meme of when, when and what for E.20 will truly come kicking and screaming into the business world.
Trough of 2.0?
For example, Hutch...
Motorola and TransUnion Social Media Cas...
2 new case studies added to the Case Study Hot List:
TransUnion – SocialText using SocialText as Wiki and IM in an environment with SharePoint. Best aspect – question asking to groups. Claimed total savings of $5-8M. Hard data on this would be v useful – savings can be slippery –...
