Why we don’t click banner ads

Why we don’t click banner ads
More entertaining research on the human brain, this time from University of California at San Diego. According to Roland Piquepaille writing in Emerging Tech Sexy objects stimulate our brain ones brain’s visual areas respond more to ‘valuable objects’. This starts to raise all sorts of...

Sex, bionics, hedonics and the pursuit of happiness

An amusing article in the Sunday Times on a proposed bionic sex chip. According to the article scientists at Oxford University hope that within 10 years they’ll be able to implant a chip right into the pleasure cortex of the brain. Xmas 2018 looks sorted then. However, early experiments have brought a...

To sleep, perchance to dream

Best gadget of the week has to be Sleep Oasis white noise machine. Two things I like about it are the rhythmic sounds and ability to purchase extra sound cards. $50 for a good night’s sleep, $15 for an upgrade card, unless that is you’re in the UK and convert directly to £… Such quibbles...

Moon's Moon – MoonLITE 2014

Must confess the idea of a British led space mission excites and amuses in equal measures. In an age where Dan Dare has been eclipsed by Wallace and Grommit, British Space Expoloration seems to hark back to a golden age of Eagle comics and kick-start motor bikes. That said, there’s one planned for...

Dumb down, deeper and down?

Quick on the tail of the, erm Long Tail, The Register now takes a new pot shot at Malcom Gladwell, author of Tipping Point: “The dumb, dumb world of Malcolm Gladwell“. Subtitled “A guru for the brain dead”, Andrew Orlowski’s article is a stiff piece of polemic, while also taking...