Of late I’ve been spending some time looking at the Intranet Bounce Rate on an enterprise social media project I’m working on for a large multinational. And by Bounce Rate, (rather than Intranet Bounce Rate), I’ll take the definition found on Wikipedia today:
It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.
The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page ÷ Total Number of Visits
The metrics produced by Google Analytics look quite good to me, at least bythe usual industry standards:
As the Wikipedia article cites, this is very good indeed:
Google.com analytics specialist Avinash Kaushik has stated:
“It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.”
But is this good for an intranet bounce rate, or enterprise social network site? A high bounce rate on a large corporate intranet might mean that users are happiest when they bounce away quickly as they’ve found what they want. Here high Bounce Rate = Good? On an enterprise social network site, well what does intranet bounce rate really mean?
Both Bing and Google offer nothing on this that I could see. Indeed when I search for ‘Intranet Bounce Rate’ on Google, it kindly asks – ‘Did you mean Internet? ‘!!
p.s. One interesting point – Saturdays generate the high spikes. Why?
p.p.s. Some excellent resources from my old colleague at Derby Uni, Dr Dave Chaffey to mull on. Bounce rates in Web design articles