Intranet Bounce Rate

Of late I’ve been spending some time looking at the Intranet Bounce Rate on an enterprise social media project I’m working on for a large multinational. And by Bounce Rate, (rather than Intranet Bounce Rate), I’ll take the definition found on Wikipedia today: It essentially represents the...

The sweet data of Enterprise 2.0 success?

I for one, have thoroughly enjoyed the argy bargy over why Enterprise 2.0 projects fail and whether it’s a crock or not, plus the risks of not doing anything at all. What’s absent from all this is that interminable and incorrigible bogeyman, Mr. Hard Data, who cries. “Show me the money, or...

Dumb down, deeper and down?

Quick on the tail of the, erm Long Tail, The Register now takes a new pot shot at Malcom Gladwell, author of Tipping Point: “The dumb, dumb world of Malcolm Gladwell“. Subtitled “A guru for the brain dead”, Andrew Orlowski’s article is a stiff piece of polemic, while also taking...