Adapt or Perish: Spinning Mule 2.0...
Posted by russell in Communications, Social Media on 12 21st, 2008 | No Comments
An excellent post from Bertrand Dupperin on the future of E 2.0: Enterprise 2.0 : my predictions for 2009. One item stood out and that was: The end of “soft value” : Enterprise 2.0 ROI have been a taboo subject for a long time. Over at Bill Ives’ Blog, there’s a review of an IBM report on...
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Forrester on 2.0 Uptake: why the vendors...
Posted by russell in Analysts, Communications, Social Media on 12 3rd, 2008 | 1 Comment
Over in the FASTForward blog Bill Ives posted a neat and useful review of Forrester’s recent report on 2.0 uptake: Forrester TechRadar For Vendor Strategists: Enterprise Web 2.0 – How Product Strategists Should Approach A Maturing Web 2.0 Market, Q4 2008 by by G. Oliver Young et al. The...
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CEOs more 2.0 savvy than their managers...
Posted by russell in Communications, Social Media on 11 25th, 2008 | No Comments
It’s official, or at least as official as it gets – Economist Intelligence Unit interviewed 406 top bosses and found they were more attuned to social media benefits than their middle management. Or as the EIU puts it: “These findings point to a possible disconnect between the corner office...
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