Over at LinkedIn I recently created one of their polls to elicit some information about what really drives Internal Communications. The LinkedIn poll widget allows one to solicit 5 possible answers to a question. So throwing caution to the gales I asked “What’s the single most important aim of corporate Internal Communications?”
- To inform employees
- To create a shared vision
- To increase productivity
- To engage employees
- To support the strategy
The results so far are as so:
This I found interesting. I don’t think there’s necessarily a right or wrong answer, but my reply would be “To support the strategy“. Why so? Well I think that ultimately this is what focuses internal comms. We have a strategy and we align our comms to it. Engaging employees is/could be a mean to this end. If we engage them for example in directions that aren’t the strategy then we’ve missed our target. At least that’s what I think, your chance to put me right below 😉
Update:
After writing this blog I added a question to the Melcrum discussion page on LinkedIn. A lively discussion ensued. You’ll need to be a member of the Melcrum group to participate.