Enterprise 2.0

Social Media Managers in demand, well in the USA…

Readwriteweb stats - click to view

The readwriteweb has stats showing web 2.0 managers in hot demand, despite the downturn. They reckon that both marketing and social media firms are hiring and personal recommendations are key to the process.

Top of this they say is that “community managers are hot”. But who are these chods? Here’s the rww definition:

A community manager is someone who communicates with a company’s users/customers, development team and executives and other stake holders in order to clarify and amplify the work of all parties. They probably provide customer service, highlight best use-cases of a product, make first contact in some potential business partnerships and increase the public visibility of the company they work for. (source)

That sounds almost like an internal comms manager / business development manager hybrid. But I wonder how it correlates in the UK. Must confess what data I have is slight and what I’ve seen, not encouraging. However a PR Week article sent to me via LinkedIn looks promising:

There is mounting evidence that internal comms is proving resilient to the economic turmoil that is beginning to hit other parts of the PR industry.

Be interested to hear of any more substantial data for the UK.

Communications Enterprise 2.0

MySpaceID: Google 1, Microsoft 0

A great post from Rick Turoczy on readwriteweb on the ongoing format login scrap between Facebook and MySpace. Rick comes down firmly in favour of MySpace arguing that their way is more Open and favours interoperability. What’s more he says, MySpaceID:

fires a very real shot across Facebook’s bow. And continues to set the stage for the tag-team match between the more proprietary Facebook-Microsoft and the more open MySpace-Google. (source)

Over at cnet, Caroline McCarthy explains that MySpace are building on the open standards of ‘OpenSocial’ and ‘OpenID’ and says that MySpace are partnering with the giant European SP Vodafone and souped-up bespoke RSS factory Netvibes. I use both of these and like the service and reckon that this alliance might well be interesting.

Why so? Well Rick likens the MySpaceID move to the days of 1.0 when more adventurous ISPs opened the cracks in the walled gardens of AoL and Compuserve. This he says, led to the more open web we enjoy today. Thus the development from MySpace-Google also opens the way for a more open (and user-friendly) 2.0 web, which has to be a positive development. Add that to Vodafone’s reach and Netvibes’ personalised functional-funkiness and we’re also looking at some nicely synched up apps in future.


An intriguing quote from Charlene Li on the FT Tech Blog on this topic:

It’s not about one standard winning over the other, it’s not about Betamax versus VHS…At some point everything will connect, because the user will absolutely demand it.

We all will, but if one is closed and proprietary, hasn’t the battle been lost by then? As an alternative Richard Waters wonders if the primary sign-in app (i.e the winner) will define who/what we are online. And if Facebook is the winner, are we looking at 3.0 being a closed garden? I hope not…

Enterprise 2.0

What is ‘International’? rww Top 10

Whilst laudable for thinking beyond the USofA, or even Silicon Valley, readwriteweb’s list of ‘international’ Top 10 Semantic Web Products of 2008 raises questions about the American geopsyche that are probably best not raise here? Why? Well it’s a good list and my MoT needs doing this morning…Also, I’m parochial and even I’m using 2 of the apps so it must be getting beyond at least one border.


Check it out by doing the click thang…