Charlene Li has posted a great new preso on “How to Spark A Conversation Revolution – AND Keep Your Job“. With my recent threads in mind, I look through it and start to cross-reference the slides to how they might look if the target was our internal employee audience rather than our customers and market. In doing so I keep on being drawn back to Theory, critical theory and all the post structuralist theories of communications and meanings. I’m starting to wonder if we need to think of social media as a hybrid that transcends the usual corporate boundaries and that’s why so many are so fearful of it.
I’ll leave such musings for now as I’ve some heavy duty formatting and back ups to do ready for the arrival of a new HP workstation. B Grade as the Windows sticker was damaged apparently, which will do me fine.
Enjoy Charlene’s preso:
A great post from Rick Turoczy on readwriteweb on the ongoing
format login scrap between Facebook and MySpace. Rick comes down firmly in favour of MySpace arguing that their way is more Open and favours interoperability. What’s more he says, MySpaceID:
fires a very real shot across Facebook’s bow. And continues to set the stage for the tag-team match between the more proprietary Facebook-Microsoft and the more open MySpace-Google. (source)
Over at cnet, Caroline McCarthy explains that MySpace are building on the open standards of ‘OpenSocial’ and ‘OpenID’ and says that MySpace are partnering with the giant European SP Vodafone and souped-up bespoke RSS factory Netvibes. I use both of these and like the service and reckon that this alliance might well be interesting.
Why so? Well Rick likens the MySpaceID move to the days of 1.0 when more adventurous ISPs opened the cracks in the walled gardens of AoL and Compuserve. This he says, led to the more open web we enjoy today. Thus the development from MySpace-Google also opens the way for a more open (and user-friendly) 2.0 web, which has to be a positive development. Add that to Vodafone’s reach and Netvibes’ personalised functional-funkiness and we’re also looking at some nicely synched up apps in future.
An intriguing quote from Charlene Li on the FT Tech Blog on this topic:
It’s not about one standard winning over the other, it’s not about Betamax versus VHS…At some point everything will connect, because the user will absolutely demand it.
We all will, but if one is closed and proprietary, hasn’t the battle been lost by then? As an alternative Richard Waters wonders if the primary sign-in app (i.e the winner) will define who/what we are online. And if Facebook is the winner, are we looking at 3.0 being a closed garden? I hope not…