Newly added to Social Media Case Studies the Hot List – I really must sort this list out soon!
Namecheap O’Reilly study on using Twitter to drive sales
Auto-Transporter.com not really social media but good article on usability and doubling conversion rates by using ClickTale to gather the right data and making changes to forms
No Reservations / SnapMyLife – neat study on using mobile photo sharing to keep a TV show’s audience engaged
Schindler’s ‘Killer Elavators’ not really a case study but a very good example of where open communications using social media inside and outside the corporation would be kind of useful
Barack Obama Strategy Slideshare on the Obama campaign – neat round up of what was used when and by whom in the campaign
Australian Bushfires humanity at its best and most ugliest – Twitter, mashups and mobs on Facebook
Webinars and lead generation. Are they worth the effort? Yes! Says Eric Glazer and he has numbers to back it up