Case Study Enterprise 2.0

New Social Media Case Studies

Newly added to Social Media Case Studies the Hot List – I really must sort this list out soon!

Namecheap O’Reilly study on using Twitter to drive sales not really social media but good article on usability and doubling conversion rates by using ClickTale to gather the right data and making changes to forms

No Reservations / SnapMyLife – neat study on using mobile photo sharing to keep a TV show’s audience engaged

Schindler’s ‘Killer Elavators’ not really a case study but a very good example of where open communications using social media inside and outside the corporation would be kind of useful

Barack Obama Strategy Slideshare on the Obama campaign – neat round up of what was used when and by whom in the campaign

Australian Bushfires humanity at its best and most ugliest – Twitter, mashups and mobs on Facebook

Webinars and lead generation. Are they worth the effort? Yes! Says Eric Glazer and he has numbers to back it up