Some brand spanking new social media case studies added to the Social Media Case Study Hot List and a link to a blog with 40 Social Media Staff Guidelines!
BBC and Blogs - Reportr.net How they are central to what the BBC does. Full report needs subscription at: iFirst, but article interesting.
Urbane...
2 new case studies added to the Case Study Hot List:
TransUnion – SocialText using SocialText as Wiki and IM in an environment with SharePoint. Best aspect – question asking to groups. Claimed total savings of $5-8M. Hard data on this would be v useful – savings can be slippery –...
Doritos Positive Brand Hijacking - It takes 2 to Tango and Doritos prove this by encouraging slow sexy dancing, in the streets, plus 33 Facebook Groups, 20,000 members, 240 blogs, 200,000 views on YouTube plus $600K media!
Dell make the Word of Mouth Marketing book – ya, ya, ya, Dell hear bad...
Newly added to Social Media Case Studies the Hot List – I really must sort this list out soon!
Namecheap O’Reilly study on using Twitter to drive sales
Auto-Transporter.com not really social media but good article on usability and doubling conversion rates by using ClickTale to gather the right...
The Rose Project – Dublin based not-for-profit using Twitter and Blogs to help support charity work in Africa
TriWest Healthcare Alliance - e-mail/video campaign raises awareness with over 1 million people watching video on support for troops. 1st use of social media by TriWest – raising $...
