CEOs more 2.0 savvy than their managers

CEO beware. It’s official, or at least as official as it gets – Economist Intelligence Unit interviewed 406 top bosses and found they were more attuned to social media benefits than their middle management. Or as the EIU puts it:

“These findings point to a possible disconnect between the corner office and the rest of the organization on how to best incorporate Web 2.0 practices into business.”

Key findings of the report include:

  • Customers are helping to develop and support products.
  • Ease of acquiring and supporting customers provide the biggest financial benefits.
  • Early adopters are to be found in many countries and industries.
  • The C-suite is more enthusiastic than lower-level executives.
  • CFOs are the most skeptical about the potential of Web 2.0.

To download a copy of the report, visit www.fastsearch.com/EIU

Update: great review from Bill Ives on FastForward: Economist Finds True Believers in Business Value of Social Software

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