Social Business Balanced Scorecard V

Social Business Balanced Scorecard This post builds on my previous work on the Social Business Balanced Scorecard and benchmarking the social intranet adds extra elements.   Goal Social Business Activities Candidate Social Business Metrics Employee Engagement Increase employee engagement via genuine dialogue and polyphonic communication channels. Overcome Generational Shift. Discussing! Employee Satisfaction Surveys, Polls, Feedback from … Continue reading Social Business Balanced Scorecard V

The Social Business Scorecard IV, or ROI made easy

Ok then, following on from previous posts on social media scorecard and E2.0 ROI, let’s tie them together, add some other factors and prepare the way to churn out some numbers. Here’s a progress towards a social business balanced scorecard: Goal Social Business Activities Candidate Social Business Metrics Employee Engagement Increase employee engagement via genuine … Continue reading The Social Business Scorecard IV, or ROI made easy

Social Media Scorecard III

As is well known there’s a great deal of chasing for the holy grail when it comes to finding the ROI and real metrics on enterprise social network activity (by this I mainly refer to social software inside the firewall rather than social media marketing). This to my mind isn’t so much a mistake as … Continue reading Social Media Scorecard III

Creating the Social Media Balanced Scorecard, doing the undoable….

Conducting some research I’ve stumbled across an interesting quote (& this blog is but a jotter of my thoughts) that I suspect might be an old chestnut by now.  It’s new to me though so here goes.  & it comes from Bob Kaplan inventor of the Balanced Scorecard and relates to measuring the ROI of social media. Kaplan’s quote … Continue reading Creating the Social Media Balanced Scorecard, doing the
undoable….

Forrester: Strategic Management and Globalization 2.0

The last post on Spinning Mule 2.0 was originally posted last week but I thought it a bit OTT so saved the HTML and deleted it. I’ve now done a repost and made a note to trust my judgement a bit more in future. The reason for that is the arrival of a nice little … Continue reading Forrester: Strategic Management and Globalization 2.0