Just some notes on how to make a Social Media Balanced Scorecard using an IT Balanced Scorecard model from Forrester:
| Goal | Forrester’s IT | IT Candidate Metrics |
| Alignment | Ensure alignment of IT & the Business | % Projects linked to Business Objectives % IT Budget to new initiatives |
| Increase Revenue | Inc revenue of enterprise or BU | Revenues from new products or distribution channels |
| Reduce Costs | Reduce through cuts or productivity | % reduction |
| Improve Customer Experience | Increase revenue per customer | Customer retention, share of wallet, satisfaction |
| Control IT Budget | Manage IT budget | IT Budget vs actual IT Budget as % of actual IT Budget per FTE |
| Project ROI | All projects to have financial justification & return value | Sum of all project ROIs |
| Manage Risk | Reduce costs associated with risks | Number of security incidents per Q Number of systems covered by security plan |
This provides the format and structure for social media scorecard.
One reply on “Social Media Balanced Scorecard II”
[…] This post was mentioned on Twitter by Arumugam Pitchai,
Arumugam Pitchai. Arumugam Pitchai said: Social Media Balanced
Scorecard II:
http://theparallaxview.com/2009/11/social-media-balanced-scorecard-ii/
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