Tag Archives: video

How Microsoft Surface video to win deals

Using internal comms video to empower and inform a highly mobile and technically savvy workforce is one of the things I’ve spent a lot of career years on, so it was with keen eyes that I watched a Microsoft Surface video on how they’re doing it with cutting-edge surface table technology. The results look funky and efficient. I’d like to know more about how it all fits together. The questions that come to mind are:

How is the information is structured behind the creatives?

What the field sales guys reckon – nice or must have?

Tagging – I like tagging – what’s going on here? There looked like a means of synching up the info across multiple devices inc iPhones. This was the killler app I always wanted to provide our field sales guys with – don’t bombard but synch up so that the devices know when a message has gotton through. This looks like it delivers.

But delivery – is it push or pull, how do they find out about new content, how good is the engine behind it all?

It’s a good job that the presenter is on Twitter so I can now follow @tosolini and learn more…;-)

'Origami in the Pusuit of Perfection' – Mabona Origami & Nordpol+

I’ve just added a case study on Asics Shoe Company by the Blog Council to Social Media Case Study The Hot List. I’m mentioning this one out as it has some fab animation by Nordpol+ and Mabona Origami, really nice:


Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.

I love the bit about the raw egg dropped from an extreme height…