Tag Archives: Social Media Case Studies

Social Media Case Study 4 + 2 Tools

Added to the Social Media Case Study ‘The Hot List’ – 4 new Social Media Case Studies and 2 new tool/app case studies that I found interesting

Bacardi – using Facebook to reach Irish punters and get them drinking Bacardi via a compo. n.b, integration with Facebook API re tagging & photos.

National Express & Silverpop – e-mail marketing in conjunction with social networks – National Express cited (but what about the major TV ad campaign?)

Embarq – conservative telecoms company overcomes the hurdles and battles with negative customer feedback via social media – esp videos (links don’t work – I think the slideshare is to this Slideshare).

Radvision & PixelPoint Press – Corporate blogs, Communities and Twitter (Slideshare)

Publius Project is an effort of Harvard University’s Berkman Center for Internet & Society – uses Drupal for new portal, replacing WordPress.

Corvu “Control and Community: A Case Study of Enterprise Wiki Usage”. Differentiating between public, team and enterprise Wikis, looks and governance and use of Wiki as KM.

Social Media Case studies project

A new page posted starting a list of Social Media Case studies – an ongoing project which I plan to update regularly.

Case Study list so far covers Web 2.0 / Enterprise 2.0 @

SAP

Walmart

Graco

Intel

Cisco

UPS

The Home Depot

Kaiser Permanente

Ford

SeaWorld

Lego

X-Men

British Telecom

Starbucks

Hooman TV

Dwell on Design

British Airways and Open Skies

Pet.net

Breaking Point

Janssen-Cilag

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