Added to the Social Media Case Study ‘The Hot List’ – 4 new Social Media Case Studies and 2 new tool/app case studies that I found interesting
Bacardi – using Facebook to reach Irish punters and get them drinking Bacardi via a compo. n.b, integration with Facebook API re tagging & photos.
National Express & Silverpop – e-mail marketing in conjunction with social networks – National Express cited (but what about the major TV ad campaign?)
Embarq – conservative telecoms company overcomes the hurdles and battles with negative customer feedback via social media – esp videos (links don’t work – I think the slideshare is to this Slideshare).
Radvision & PixelPoint Press – Corporate blogs, Communities and Twitter (Slideshare)
Publius Project is an effort of Harvard University’s Berkman Center for Internet & Society – uses Drupal for new portal, replacing WordPress.
Corvu “Control and Community: A Case Study of Enterprise Wiki Usage”. Differentiating between public, team and enterprise Wikis, looks and governance and use of Wiki as KM.