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Islands of Enterprise Social Media

Last night I dreamed I went to Megacorp again, and as dreams are, this one combined such experiences with work I’ve been doing of late on open source wares and of being in a J G Ballard novel (my nearish neighbour sadly having passing away last week).

The dream was of a company as so. Imagine if you will a global panoply of very well-known brands of FMCG, forming a multi-billion dollar business with healthy profits; a sophisticated distribution network to consumers and wholesalers and other purveyors of the products; multiple business units producing their own independent goods and branding and the whole matrix working together to bring joy to households across the globe; but ultimately disunited by an intranet that beggars belief.

Some more details are as follows. The employees (and especially the Exec Admins of the more senior peeps) spend an inordinate amount of time ringing ‘offworld’ to get basic connectivity back, IT having out-sourced this aspect some years back. The employees do however have Smartphones, either Blackberries or such and these they like. Some use of social media by marketing but little or none inside the firewall.

How on earth might one introduce such an entity to the benefits of enterprise social media?

My thoughts are on something ad hoc. Pulling up the intranet and starting again, whilst a nice thing to do would be out of scope, remit and even possibility.

So an ad hoc enterprise social network (ESN) of nodal social media would have to be the only route. Dropping boxes into the network, no matter how robust or sophisticated wouldn’t work as the network would let them down. They would have to connect into an ESN  in the cloud of disaggregated social functionalities. Tagging and such meta data would pull them together.

Which software might do it? A series of Nings, but how to connect? Has to be mobile friendly, very mobile friendly. One of the social vendors doing a SAAS maybe, but would that apply a false unity on their flattened and distributed matrices? Perhaps nodes of open source social media would be fun. One here one there. Islands of socially mediated brands connecting via their own media.

Time to sketch how this might all fit together…any suggestions / ideas /inputs most welcome!

[n.b. I awoke early after 2 days of feeling very unwell and more sleep than is healthy, to the welcome of a bright London morning and drinking freshly ground Blue Mountain coffee as supplied by the most excellent Has Bean coffee co. – brilliant start to the day! Promo over – just a happy punter btw]

Enterprise 2.0

Benefits of Open Source

Whilst I’m by no means a techie, I do enjoy delving a little deeper than maybe most and so I’ve spent a good part of yesterday setting up some new server space with This has meant registering a new .com (more of which later, perhaps) and setting up the server space. I’ve a hosted copy of WordPress (2.6.5) installed and also image libraries from Gallery and Coppermine. There’s also Joomla running too. Not bad work for a tyro like me. 

Next hurdle is getting the server space to point to WordPress as the homepage. I’ve looked at the Manuel on.htaccess  and it doesn’t seem to match what I’m seeing in my directories, plus I’ve no idea how to provide write permissions. A bit more work needed to get this going, or nip round to tech support a friend round the corner, with the issues.

Overall I’m more than pleased with the progress so far and feel very grateful for all the hard work that the Open Source guys have done to provide so much freely available software. A big thanks from me there. There’s a lot more flexibility and options available to me now. Onwards and upwards…