For something like 15 years much of my online activity and certainly most of my work has taken place inside the firewall. Of late however, I’ve ventured forth and am eagerly talking with those within and beyond the 2.0 pale. There’s a lot of excitement, there’s a lot of chatter and there’s a lot of...
Web 2.0 has arrived and your company needs it, now. Who says so? Forbes’ Mike Schaffner does ‘Why Companies Need Web 2.0′. For Schaffner we’re in a web 2.0 world now that extends from his daughter’s vacation in Paris through to the next wave of new employees.
Schaffner lists...
Go forth and prosper
If one wants to roll out even the most modest of web 2.0 internal comms initiative in the enterprise it can be very daunting. For every good idea there seems to be dozen doubters, for every champion a league of naysayers. In such circumstances it’s too easy to give up and stick to...
Some fab data in from eMarketer/Marketing Executives Networking Group (MENG) over at Mashable on Social Media Marketing and the benefits thereof. Customer engagement and customer comms comes tops. Be really useful to see how this compares within the firewall, especially with employee engagement and...
Just did a quick check on the Twitority of the term ‘Internal Communications’ on Twitter. Of dubious merit methinks- firstly, for a quirk of data, I actually get a mention because of my Top 10 Internal Communications people to follow on Twitter; but hardly any of that list who should be there,...
