I’m putting some materials together on “Social Media Inside the Firewall Roll-out Best Practice.” This is part of my new role where I’m consulting/managing a Jive Software based pilot at a big energy company.
I’ve been compiling my notes and gleaning some online research. These are my fave bookmarks so far:
Best Enterprise 2.0 Launch Ever? Penn State’s ThoughtFarmer Roll-out
Eight Competencies to Socializing Your Organization
New study: Deep brand engagement correlates with financial performance
A checkpoint on Web 2.0 in the enterprise
Ten top issues in adopting enterprise social computing
Enterprise 2.0: Social Software on Intranets
Social Media Handbook for Local Red Cross Units
A Wiki of Social Media Marketing Examples
Intel’s Enterprise Social Computing Strategy Revealed
Six Steps to Company Wide Adoption (Social Text)
Six Steps to Successful Enterprise Collaboration Implementation (Open Text pdf)
Social Media: Embracing the Opportunities, averting the risks (Russell Herder & Ethos Business Law)
Sun Microsystems encourages employees to blog
Social software in a corporate context – BT
Using social media to save time
The CIA wiki project for capturing collective knowledge
Web 2.0-savvy teachers testing old assumptions
Yakabod offers enterprise 2.0 adoption best practices
Hope you find them as useful as I did. Thanks to those who helped with suggestions here. Any more always appreciated.
I’ll do a post on the actual best practice notes in early September…Darwin willing.
Straight in after Deloitte, McKinsey enter the fray with a piece ‘Six ways to make Web 2.0 work‘ that I can only describe as ‘awesome’. And I use that word advisedly and often chuckle when my North American pals use it for what we’d describe in London as ‘jolly good’. So why awesome?
It’s awesome because it’s so right on the mark and provides practical real politik advice. This is not a ‘how-to’ guide as much as what’s needed to get things working and working well. To see what I mean, just look at the list:
6 of the Best
1. The transformation to a bottom-up culture needs help from the top.
2. The best uses come from users—but they require help to scale.
3. What’s in the workflow is what gets used.
4. Appeal to the participants’ egos and needs—not just their wallets.
5. The right solution comes from the right participants.
6. Balance the top-down and self-management of risk.
No winning formula
This advice is centred on what works – getting it right is not formulaic, it’s about making sure people are happy in their risk, are getting credit and reward even in terms or their egos and that it’s about making sure 2.0 is right in the heart of the relevant workflows.
And I particularly liked their concept of ‘controlled disruption’. Yes total laissez faire can lead to troubles, but there needs to be risk to make success:
Acceptance of Web 2.0 technologies in business is growing. Encouraging participation calls for new approaches that break with the methods used to deploy IT in the past. Company leaders first need to survey their current practices. Once they feel comfortable with some level of controlled disruption, they can begin testing the new participatory tools.
Consultant for hire
If you’re reading this and want to know how to make these technologies a success in the business, please fell free to get in touch – I’m looking for work in this area and can help you make it a success.
Facebook for the Fortune 500
Following on from my post on what we should call social media inside the firewall “What should we call ‘Intranet Social Media’?” My peers (and Twitter pals) from various enterprises in Europe and the Americas have suggested the following: Collaborative Media, Business Networking Media, IntraSocial Media, Collaboration 2.0 and Social Computing. Now Deloitte have waded in with an article dubbing it ‘Enterprise Social Networking‘ (ESN), or more catchily ‘Facebook for the Fortune 500’.
2009 Deloitte predict, may well be a breakaway year for ESN but they hedge their bets with the proviso of if… This ‘if’ haunts the analysis of both Gartner and Forrester too and now with Deloitte joining the throe, they too proclaim a simultaneous red/green scenario:
the exact extent of adoption may still be unclear. Some commentators claim enterprises are generally not yet deploying social networks; various Fortune500 CEOs believe the opposite.
Primed and ready
What’s going to determine this is when (not if) a big breakthrough is made by one competitor that outstrips their rivals that is a clear demonstration of the productive power of ESN. To gain a clear footing in this market, Deloitte urge that early readiness for a primed market:
Telecommunications operators and IT solutions providers need to invest in ESN so they have the expertise and credibility to deploy these solutions if or when they become more broadly adopted, and start becoming a more significant source of revenues.
Whatever we call it, if anyone is reading this and thinks progressing collaboration, communication and social media inside the firewall is a good idea, but are not quite sure how to do it, then please feel free to get in touch. After deploying these technologies for almost a decade for one of the big 5 IT companies, I’m now starting to actively look for enterprise social networking consultancy work.