It was with some interest that I read The Forrester Wave™: Collaboration Platforms, Q3 2009 after a link was Tweeted out yesterday. I was reading in reverse order from Gartner’s Magic Quadrant, see my Gartner Magic Quadrant; a dark horse closing up the outside fence… My main interest in...
I rather liked Mediaphyter, aka Jennifer Leggio’s blog in ZDNET yesterday, 10 Fortune 500 companies doing social media right.Here, she lists out comments from the movers and shakers in 10 American giants. My favourite quote is from Polly Pearson (no relation) of EMC:
“I tend to think of ROI in this...
I rather liked Mediaphyter, aka Jennifer Leggio’s blog in ZDNET yesterday, 10 Fortune 500 companies doing social media right.Here, she lists out comments from the movers and shakers in 10 American giants. My favourite quote is from Polly Pearson (no relation) of EMC:
“I tend to think of ROI in this...
Of late I’ve been spending some time looking at the Bounce Rate on an enterprise social media project I’m working on for a large multinational. And by Bounce Rate, I’ll take the definition found on Wikipedia today:
It essentially represents the percentage of initial visitors to a site who...
Some notes and bullet points on how to continue the rollout a social network in the enterprise after a successful viral launch (700+ users by word of mouth only). Best practice from recent case studies and white papers.
Comms & Marketing
•Viral launch
•Work with local champions
•Executive buy-in:...
