It was with some interest that I read The Forrester Wave™: Collaboration Platforms, Q3 2009 after a link was Tweeted out yesterday. I was reading in reverse order from Gartner’s Magic Quadrant, see my Gartner Magic Quadrant; a dark horse closing up the outside fence… My main interest in...
Posted by
russell on Oct 13, 2009 in
Enterprise 2.0 |
1 comment
Oh yawn not again. Social media is not just about marketing, the most exciting stuff happens in and across the firewall. Five reasons corporations are failing at social media
So yes culture is key here, but so is an holistic approach that unifies the external marketing with the internal collaboration. How...
Conducting some research I’ve stumbled across an interesting quote (& this blog is but a jotter of my thoughts) that I suspect might be an old chestnut by now. It’s new to me though so here goes. & it comes from Bob Kaplan inventor of the Balanced Scorecard and relates to...
Posted by
russell on Sep 18, 2009 in
Enterprise 2.0 |
0 comments
I liked Dion Hinchcliffe’s response to Andrew McAfee ‘s prognosis of revolutionaries in the body politic of the corporation. Dion urges caution arguing that:
Nevertheless there are control issues that can emerge as departmental, project, and organizational barriers intentionally become more...
Of late I’ve been spending some time looking at the Intranet Bounce Rate on an enterprise social media project I’m working on for a large multinational. And by Bounce Rate, (rather than Intranet Bounce Rate), I’ll take the definition found on Wikipedia today:
It essentially represents the...
