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The ROI paradox of E2.0

We’re starting to see a steady increase in case studies demonstrating a clear ROI on the use of collaborational technologies in the Enterprise. Talking with my peers, especially in the US, it’s clear that there’s also a number of these in preparation. Much of the current focus is on soft measurement and it’s still a less common to see hard numbers being put forward. There’s a neat paradox here as seen in Hutch Carpenter’s reworking of Maslow’s Hierarchy of Enterprise 2.0 ROI

ROI paradox of E2.0
For what we see here is that the easier it is to measure the less impact it has on the overall success of the business.The harder to measure, the greater the impact.