Communications Featured Articles

PushmePullYou Comms

And following on from my post on Google’s potential internal comms engine, the question here is push and pull. Users, those consuming information want to have information pushed at them (broadcast) and pulled by them, (selected and chosen).  Those sending information want to broadcast, to propagate their ideas, to propagandise.

The broadcaster wants to know that their message has been delivered, even if to deaf ears. A broadcaster can be happy knowing that the leaflet is disappearing into 10,000 recycling bins. It’s the shout mentality. Send more, speak louder, make more hullaballoo and some will get through.

Of course the problem inside the corporation is that we have a captive audience. That audience doesn’t want to be deluged. They want to be kept informed and to choose. They want this as easliy as possible. They want PushmePullYouComms.

Over-egg a Desktop Notification system, send too many e-mails, even fire up too many RSS feeds and the audience is lost.

So how to achieve the mix, how to create a PushMePullYou Comms structure? Two things are needed I believe. One is an effective internal comms system with a central point of truth that is able to stay independent of PR and HR (both will sway the message). The second is social media. Only if the comms ecosystem can be filtered through a social medium will the balance be made.

Communications Featured Articles

Google Internal Comms Machine?

Who noticed Google’s new ‘Google Internal Comms Machine’ announcement last week? No, we’re not talking about Wave this is far more fun. Google announced news of its Desktop Notifcations API.

Now for many many years I managed something ultimately very similar, (albeit with video) which needed very strong governance to work. Problem was these notifications could be bloody annoying. Net result was that around 20% of users switched them off (aka sabotaging their desktop image).

Nonetheless, around 50% saw the notifications we sent and about 35-40% watched the videos. This left a very grey areas of those not seeing the notifications. What was happening?

The word on the ground was system failure – or ‘sabotage’, the messages weren’t getting through. In reality thought they were. The truth was that people weren’t interested enough to watch the exec videos but were too wise or embarrassed to say so.

Which takes me back to Google. If their Desktop Notification isn’t going to go the way of Microsoft’s very helpful Mr Paperclip it will need very strong management from whoever uses it to send the notifications.

Who/How will that be managed? Have Google even thought about this? One wonders and waits…