A lot of waffle today on the wires and especially on Twitter about Adobe acquiring Omniture. But I wonder who will acquire Adobe?

This is the Battle of the Cloud. And these are the 3 contenders:

1) Microsoft – ‘we own the software and the operating system’

2) Cisco – ‘we own the network and want that to be the operating system’

3) Google – ‘we own you online and you will be the operating system’

Adobe are small fry in this fray. Who will buy Adobe?

The Parallax View: Social Business & Enterprise 2.0 - Social Media Inside the Firewall

• 42+ Social Media and Content Marketing Predictions for 2009 42 clever Bloggers
• The Future of Virtualization: Six Predictions Clouds take off
• Top 10 Cloud Computing Predictions for 2009 Clouds of Clouds make even more clouds
• 3DWeb Environments Corporations dabble, go mobile and we all get lost in 3D
• Social Media Predictions 2009 Twitter compilation
• eMarketer’s Predictions for 2009 Consolidation, multiculturalism and the same old same old
• Social Media in 2009: Our Predictions and Desires Crunch squeezes the tosh
• 15 Predictions for 2009 Puts the balls into crystal
• 2009 Trends and Predictions from the Editors of Consumer Guide to Plastic Surgery  Bottoms up
• Five tech predictions for 2009 inc BBC a winner, Google a surpriser & Crunch crunches
• 10 eBay Predictions for 2009 Utter tosh!
• Enterprises will figure out how to use social networks in the right way Employers get as wise as their employees
• 8 Experts Predict How Web 2.0 Will Evolve In 2009 8 whole interweb gurus read their tea leaves
  & The Parallax View’s winner so far this 2008:
• Half a dozen consumer trends for 2009 Nichetributes, Luxyoury, Feedback 3.0, Econcierge, Mapmania & Happyending

The Parallax View: Social Business & Enterprise 2.0 - Social Media Inside the Firewall

I find the following worthy of a scribble so I don’t forget,

Amazon’s use of APIs is making its network traffic rocket 

Microsoft has lost a top data center nerd to Amazon

Amazon has launched an elastic cloud

Amazon is building a giant new datacenter near a big dam

Google already has one

Microsoft’s Azure is a service living in their data centers and on the net

There’s no standard OS for clouds

The code needs to live somewhere and that where has laws

It’s all hype

The Q for me though is this – what happens to clouds if the network itself gets a bit smarter?

The Parallax View: Social Business & Enterprise 2.0 - Social Media Inside the Firewall