7 Social Media Case Study Updates + Staf...   Some brand spanking new case studies added to the Social Media Case Study Hot List  and a link to a blog with 40 Social Media Staff Guidelines!   BBC and Blogs - Reportr.net How they are central to what the BBC does. Full report needs subscription at: iFirst, but article interesting. Urbane...

Why Forbes says e-mail is so last centur... Web 2.0 has arrived and your company needs it, now. Who says so? Forbes’ Mike Schaffner does ‘Why Companies Need Web 2.0‘. For Schaffner we’re in a web 2.0 world now that extends from his daughter’s vacation in Paris through to the next wave of new employees.  Schaffner lists...

The Tao of 2.0 – The Way of the We... Go forth and prosper If one wants to roll out even the most modest of web 2.0 internal comms initiative in the enterprise it can be very daunting. For every good idea there seems to be dozen doubters, for every champion a league of naysayers. In such circumstances it’s too easy to give up and stick to...

Mathemagenic: Blogs are Hybrids... Very good post from Lilia Efimova on Blogs – Publishing vs. Interaction: blog networking study: publishing vs. interaction Elia argues that Blogs are a hybrid between the 2, allowing the means to communicate and interact simultaneously: Blogging as personal publishing is about broadcasting to broad...