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Enterprise Social Network Rollout – notes

Some notes and bullet points on how to continue the enterprise social network rollout after a successful viral launch (5000+ users). Best practice from recent case studies and white papers.

Comms & Marketing

•Viral launch

•Work with local champions

•Executive buy-in: high profile blog?

•Inspire with examples

•Use available communications channels: Print, Online and Plasma

•Create a ‘buzz’

•Support with intro packs and informal training sessions

Profile Campaigns

•Profile Campaign – sell benefits of users filling in the profile

•Connect up users

•Success stories

•Feature top profiles

•Competition – iPod Touch for best profile?

Help and How To’s

•Promote as ‘walk up & use”

•Plus support with ‘How To’ step-by-step guides

•Brown bag sessions

•Help key execs to get them onboard (help to overcome exec-shyness)

•Self-support teams

Summary of recent white papers and e2.0 blogs:


•Integrate with events and business process

•Key stakeholder involvement

•Digital native and champions

•Hands-on sessions for training

•Walk up and use

•Keep it simple

•Create a buzz

•Culture is key

•Respond to needs & egos

•Take risks

Combine to plan enterprise social network rollout / strategy / aims. Keep is SMART.