Some notes and bullet points on how to continue the enterprise social network rollout after a successful viral launch (5000+ users). Best practice from recent case studies and white papers.
Comms & Marketing
•Work with local champions
•Executive buy-in: high profile blog?
•Inspire with examples
•Use available communications channels: Print, Online and Plasma
•Create a ‘buzz’
•Support with intro packs and informal training sessions
•Profile Campaign – sell benefits of users filling in the profile
•Connect up users
•Feature top profiles
•Competition – iPod Touch for best profile?
Help and How To’s
•Promote as ‘walk up & use”
•Plus support with ‘How To’ step-by-step guides
•Brown bag sessions
•Help key execs to get them onboard (help to overcome exec-shyness)
Summary of recent white papers and e2.0 blogs:
•Integrate with events and business process
•Key stakeholder involvement
•Digital native and champions
•Hands-on sessions for training
•Walk up and use
•Keep it simple
•Create a buzz
•Culture is key
•Respond to needs & egos
Combine to plan enterprise social network rollout / strategy / aims. Keep is SMART.