Some brand spanking new social media case studies added to the Social Media Case Study Hot List and a link to a blog with 40 Social Media Staff Guidelines!
BBC and Blogs – Reportr.net How they are central to what the BBC does. Full report needs subscription at: iFirst, but article interesting.
Urbane Apartments – using social media to reach ‘millenials’. No one cared about Urbane so they went for it with Facebook, MySpace, blogs, Flickr, Twitter etc and it worked.
FT.com – not really social media but worthwhile study on increasing subscriptions by mix of free and paid for (yes do keep the free stuff pleeze!)
Paganum Farmer’s Market – showing how a very traditional sector, UK farming can use social media to increase sales with Twitter, Facebook and blogs
1:10 Protect the Human – Amnesty International’s social media awareness and action campaign for International Women’s Day to stop violence against women. Blogs, Flickr, YouTube, Bebo, Twitter, Facebook, MySpace.
Freemium and Corey Smith – short but sweet on how Mr Smith gives away his music on his site and sales go up as a result on iTunes
Guidelines and Governance
40 Social Media Staff Guidelines – Laurel Papworth has compiled a mega list of staff guidelines on social media. 40 ways to avoid HR-Hot water!