The last post on Spinning Mule 2.0 was originally posted last week but I thought it a bit OTT so saved the HTML and deleted it. I’ve now done a repost and made a note to trust my judgement a bit more in future. The reason for that is the arrival of a nice little number from Forrester called: “Innovating...

Analyst group Forrester are half-way through their analysis of key UK consumer websites covering 4 sectors, Wireless Providers (Vodafone, BT & O2); Newspapers (The Guardian, Times and Telegraph); Supermarkets (Asda, Sainsbury’s and Tesco) and finally TV Broadcasters (BBC, Channel 4 and ITV). So...