Doritos Positive Brand Hijacking - It takes 2 to Tango and Doritos prove this by encouraging slow sexy dancing, in the streets, plus 33 Facebook Groups, 20,000 members, 240 blogs, 200,000 views on YouTube plus $600K media!
Dell make the Word of Mouth Marketing book – ya, ya, ya, Dell hear bad...
Newly added to Social Media Case Studies the Hot List – I really must sort this list out soon!
Namecheap O’Reilly study on using Twitter to drive sales
Auto-Transporter.com not really social media but good article on usability and doubling conversion rates by using ClickTale to gather the right...
Cat Poo Coffee
As promised on Twitter, this blog entry is all about coffee beans and how one business is making money online selling them. Two days ago I started to Google for some coffee beans as I was getting low and quite fancied trying some ‘cat poo’ coffee, Kopi Luwak. A few Googles soon put...
The Rose Project – Dublin based not-for-profit using Twitter and Blogs to help support charity work in Africa
TriWest Healthcare Alliance - e-mail/video campaign raises awareness with over 1 million people watching video on support for troops. 1st use of social media by TriWest – raising $...
Some great new case studies added to the Social Media Case Study: The Hot List:
Kraft iFood assistant on the iPhone – one of the top 100 apps and consumers pay 99c for it…
Novartis – video compo on YouTube (Blog Council, not much info at present)
Dell, Monsanto, iContact, Sabre 4 very...
