Enterprise 2.0

Update: I won a Mozy Back the F:\ UP!


Woo, Yay! I’ve won a Mozy T-Shirt. Here’s details of what they do

How to market to the Geeks is one of the most uncountdownable of conundrums. Data storage company Mozy seems to have hit the nobbly nail right on the head with its must-have haute couture: “BACK THE F: UP!” T-shirt.

Both The Register and The Grauniad are helping create drooling datajockeys all over the land. I might even write in for one myself, just the tackle to wear at Roko gym…


Greek Audiophiles

An old favourite, watch out for the expression on their families’ faces when they find out how much these audiophiles have spent!


Communications Enterprise 2.0 Theory

Post Warholism 1

I like the concept of Warholism. The term draws on Andy’s dictum that “In the future, everyone will be world-famous for 15 minutes.”and I guess we’re now living in the future.  One area that intrigues me is the extent and the way that Creatives such as Warhol and PK Dick, plus Theorists such as Baudrillard, Debord and Lyotard foresaw Today, the contemporary world of Postmodern Capitalism. What gets me, is when I experience something, and I think the tendency for this to happen is increased by working in Tech, and realising that this is something I’ve read about previously, that this has been predicted.andy warhol marilyn

A lot of this is synthesised in the concept of the Celebrity. In the world of our nows, everyone is indeed a 15 minute famer. This concept has repercussions – what happens afterwards? Take for example this quote from Trendhunter:

“I believe that our youth are a generation who believe that they will indeed have their 15 minutes of fame. Reality TV, print ad campaigns, and even Myspace have all played their part in making this possible.”

What will happen when this generation of Mimis (spelt Mimi, pronounced Me-Me!) grow up? (or will they ever grow up?). We can perhaps glimpse what this is all about by looking at ‘those what have made it’ and the spectacles they haunt. In the UK, a man who cannot dance becomes more famous for this than his legitimate and somewhat more skilled ‘real job’. And then of course we have the other endless parades of TV-reality, where A-List slebs mix with has-beans and seemingly random members of the public to create an endless PK-Dickean panto of the absurd.

dancing1For instances such as Sargeant’s there’s a good deal of over-salted postmodern irony at play. What then, when it comes to more premeditated valence? Take Paris Hilton.

According to Trendhunter again, Paris engineered her celebrity status. She did this however in a very 2.0 way:

“She never really talked about herself. She talked about other people. She would mention the designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of any return. She just threw out links.”

& thus they flocked. This is of course now a largely historical narrative. I think there’s an unsaid that it is unsustainable. Paris as performance can only endorse so many shows.

So what next, do we face endless Devolution? In the next post on this topic I’ll muse on the possibilities. What I’m wondering around is the possiblities and identities of a knowing social media, one which has re-established itself, so that we’re no longer on a journey without blogs, but one where, as Lilia Efimova notes, at least some of the directions have already been recorded.

Communications Enterprise 2.0

CEOs more 2.0 savvy than their managers

CEO beware. It’s official, or at least as official as it gets – Economist Intelligence Unit interviewed 406 top bosses and found they were more attuned to social media benefits than their middle management. Or as the EIU puts it:

“These findings point to a possible disconnect between the corner office and the rest of the organization on how to best incorporate Web 2.0 practices into business.”

Key findings of the report include:

  • Customers are helping to develop and support products.
  • Ease of acquiring and supporting customers provide the biggest financial benefits.
  • Early adopters are to be found in many countries and industries.
  • The C-suite is more enthusiastic than lower-level executives.
  • CFOs are the most skeptical about the potential of Web 2.0.

To download a copy of the report, visit

Update: great review from Bill Ives on FastForward: Economist Finds True Believers in Business Value of Social Software


Zizek on YouTube

Patience with the poor audio at the start, this is impressive (1/8)


Communications Enterprise 2.0

Universal Widget: Byzantine routers made of clockwork

Blogging platforms it seems to me, are currently like a 1,000 different networks where connections are made, are possible and obviously happen but appear to be made by the equivalent of Byzantine routers made of clockwork. Where is the easy synchronisation between blogs, so that when I hop from one propriety platform and another I can seamlessly connect? I can use Disqus on some sites but not on others and while Euan Semple speaks of Typepad Connect as a way forward, will it work here? And also, what of communities: if there’s a community of visitors on one blog will it, or I, appear elsewhere?

Interesting to think of what a Universal Widget might be, a sort of Remote 2.0 that works across all sites and platforms and even works the TV too…

Communications Enterprise 2.0

30 Day Tail?

Of note if one believes in synchronicity is that fact that at the same time as I join The 30 Day Challenge, a trimumph of Long-tailism, with its aim of generating $10 in the said same days, then Wired Ed Chris Anderson admits that Tailism isn’t quite as sound as he thought. Or, as The Register puts it, Anderson downgrades Long Tail to Chocolate Teapot status.

Be that as it may. I’m going to try The 30 Day Challenge and see what it brings forth. It looks rather fortuitous to me…

Back to the Tail, this tidy little essay contrasting empirical data with the theory is pertinent, The Long Fail: Web 2.0’s faith meets the facts. ‘In God I trust, all others bring data’ comes to mind. Back firmly in the Real World, the data in makes sombre reading: Tech layoffs: The scorecard.


LinkedIn Polls

I’m starting to rather like all the extras that LinkedIn are adding to their platform. I’ve just followed Chris MacNeil‘s lead and set up a poll on social media apps for a bit of fun.

Which one is your top app?



The BBC World Service featured an item on spam today (they couldn’t resist a song from Monty Python either) and took a tin of it to a London restaurant to be cooked up.  They said it still tasted, well like spam.

Today must be Spamday as there’s a similar discussion on LinkedIn where Yvete Bugarini asks if there’s a “A cure for the diluted importance of email?” post her IT dept not getting trhough to their audience. My advice as ever,  is don’t spam- it’s rubbery and over spiced!

The LinkedIn discussion is here


Monty Python can be found here…





Borsalino is a film I’ve had on my waiting list for quite some time and now the hats of the eponymous company are making their way back into fashion. Next fashion venture will be to track down a Borsalino Ivy cap in London.


For what caps are all about see this excellent article “Wear a Flat Cap, But Wear It Right