I quite like the collection of number comparisons from MIT: Social Business by the Numbers. Some amusing comparisons – such as only 3% of companies are fully networked and yet the potential gains are McKinsey’s $1.3 Trillion. I wonder who are those 3% and just how networked they really are – well OK I know who they probably are and would question how much they really are…
Best stat comparison is between CEOs and CIOs. 48% of CEOs think social media is important or somewhat important to their business, whereas only half of CIOs think the same. This actually begs a lot of questions.
1) What do the other 52% and 76% think?
2) What would the ratio be if social media was replaced by the term social business or Enterprise 2.0 (we still have that naming thing)
3) Are they right?!