3 questions about social media at work

A recent discussion and I was asked 3 questions on social media at work (enterprise social software).

  1. Is social media a communications tool?
  2. Are Communication and Collaboration the same thing?
  3. Does social media benefit from a network effect?

I think that these questions identify where one stands on the topic – pro or against using social media inside the firewall. Had some great feedback from the Adoption 2.0 Council on SocialCast.

Now interested in hearing your views!

n.b. And all the questions relate to social media as a work-based tool – (i.e., Enterprise 2.0 or social software – my work) and in relation to internal comms – (also my work); NOT social media marketing, or whether one should use Facebook at work and all those types of issues.

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