The ROI paradox of E2.0

We’re starting to see a steady increase in case studies demonstrating a clear ROI on the use of collaborational technologies in the Enterprise. Talking with my peers, especially in the US, it’s clear that there’s also a number of these in preparation. Much of the current focus is on soft measurement and it’s still a less common to see hard numbers being put forward. There’s a neat paradox here as seen in Hutch Carpenter’s reworking of Maslow’s Hierarchy of Enterprise 2.0 ROI

ROI paradox of E2.0
For what we see here is that the easier it is to measure the less impact it has on the overall success of the business.The harder to measure, the greater the impact.

3 thoughts on “The ROI paradox of E2.0”

  1. Thanks, I really like the graphic – it captures a lot of what I’ve
    been thinking recently regarding organisational improvement and
    quality management that requires hard data… It’s impossible to
    convince management to invest in something without a hard ROI which
    leads you away from innovation and genuine improvement. Agile
    companies and design thinking is leading the way, but it will be a
    long time before it filters through to common practice. Tony

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