We’re starting to see a steady increase in case studies demonstrating a clear ROI on the use of collaborational technologies in the Enterprise. Talking with my peers, especially in the US, it’s clear that there’s also a number of these in preparation. Much of the current focus is on soft measurement and it’s still a less common to see hard numbers being put forward. There’s a neat paradox here as seen in Hutch Carpenter’s reworking of Maslow’s Hierarchy of Enterprise 2.0 ROI
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3 replies on “The ROI paradox of E2.0”
Thanks, I really like the graphic – it captures a lot of what I’ve
been thinking recently regarding organisational improvement and
quality management that requires hard data… It’s impossible to
convince management to invest in something without a hard ROI which
leads you away from innovation and genuine improvement. Agile
companies and design thinking is leading the way, but it will be a
long time before it filters through to common practice. Tony
Yep,must stress that this is Hutch Carpenter’s graphic, & I
linked directly to his article
http://www.cloudave.com/link/maslow-s-hierarchy-of-enterprise-2-0-roi
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