Great case study on UBM – United Business Media from Forrester on UBM’s use of Enterprise Social media / Social Business software: Case Study: United Business Media Taps Social Computing To Boost Collaboration And Savings
UBM use Jive SBS as their social media platform and after a couple of roadbumps demonstrated tangible hard cash benefits of social media and of employee satisfaction. In the latter the site has become the de facto place to find information:
Today the UBM community directory is the best and most up-to-date central source of information available to employees within the disparate operating companies and is widely used by the companies’ various HR teams
Some of the more tangible measures have been hard savings where companies havejoined together to negotiate better terms from suppliers and a rough estimate that 7% to 10% of usage has driven new innovation in the business leading to top- or bottom-line growth.