Oh yawn not again. Social media is not just about marketing, the most exciting stuff happens in and across the firewall. Five reasons corporations are failing at social media
So yes culture is key here, but so is an holistic approach that unifies the external marketing with the internal collaboration. How many companies do that? Not many I grant but a handful I guess have realised this is where they need to be.
One reply on “Social Media: Missing the point, the target and the barn door”
Thanks for the link to a very thought-provoking article. The
problem, I believe, lies mainly in the fact that up until recently
most companies thought they couldn’t possibly do BUSINESS through
SOCIAL media, which was mostly used by college kids. The
demographics have changed only recently and continue to change as