McKinsey Quarterly: Is Biz best @ E2.0?

Just been rereading the McKinsey Quarterley from July: Building the Web 2.0 Enterprise Global Survey. There’s quite a striking finding in the survey data that I missed first time round. McKinsey look at How Companies bring in 2.0 and then, and here’s the twist, the level of satisfaction of what’s been adopted.

What it shows is that most 2.0 is brought in by IT, and that has the lowest level of satisfaction amongst the user base.  but every time the Business identifies new technologies, the satisfaction is higher.

Why is that I wonder? Is it the actual technologies themselves, the way they’re adopted, the way they approach business issues, challenges or opportunities? Or maybe all of these plus others…

Be interesting to cross reference this against specific patterns of deployment and of course on the technologies themselves. I wonder where SharePoint would figure as a social media tool compared to the more overtly social tools. especially as bearing in mind the fact that the survey puts Knowledge Management as the number 1 use of social networks in the enterprise.

And perhaps one of the most suprising and refreshing findings was the way that an increasing number are seeing the transformative potential of enterprise social networks:

“As web 2.0 gains traction, it could transform the ways companies organize and manage themselves, leading to what some have dubbed Enterprise 2.0.”

This, say the most positive proponents surveyed by McKinsey is leading to a distince competitive advantage and degrees of departmental and possible business transformation. Of note, the most positive here are once again those in business rather than IT managed roll-outs.

And regardless of satisfied or not, all companies said they were going to spend more on 2.0 tools. This, at The Parallax View,  is welcome news 😉

One thought on “McKinsey Quarterly: Is Biz best @ E2.0?”

Leave a Reply

Your email address will not be published. Required fields are marked *