Islands of Enterprise Social Media

Last night I dreamed I went to Megacorp again, and as dreams are, this one combined such experiences with work I’ve been doing of late on open source wares and of being in a J G Ballard novel (my nearish neighbour sadly having passing away last week).

The dream was of a company as so. Imagine if you will a global panoply of very well-known brands of FMCG, forming a multi-billion dollar business with healthy profits; a sophisticated distribution network to consumers and wholesalers and other purveyors of the products; multiple business units producing their own independent goods and branding and the whole matrix working together to bring joy to households across the globe; but ultimately disunited by an intranet that beggars belief.

Some more details are as follows. The employees (and especially the Exec Admins of the more senior peeps) spend an inordinate amount of time ringing ‘offworld’ to get basic connectivity back, IT having out-sourced this aspect some years back. The employees do however have Smartphones, either Blackberries or such and these they like. Some use of social media by marketing but little or none inside the firewall.

How on earth might one introduce such an entity to the benefits of enterprise social media?

My thoughts are on something ad hoc. Pulling up the intranet and starting again, whilst a nice thing to do would be out of scope, remit and even possibility.

So an ad hoc enterprise social network (ESN) of nodal social media would have to be the only route. Dropping boxes into the network, no matter how robust or sophisticated wouldn’t work as the network would let them down. They would have to connect into an ESN ¬†in the cloud of disaggregated social functionalities. Tagging and such meta data would pull them together.

Which software might do it? A series of Nings, but how to connect? Has to be mobile friendly, very mobile friendly. One of the social vendors doing a SAAS maybe, but would that apply a false unity on their flattened and distributed matrices? Perhaps nodes of open source social media would be fun. One here one there. Islands of socially mediated brands connecting via their own media.

Time to sketch how this might all fit together…any suggestions / ideas /inputs most welcome!

[n.b. I awoke early after 2 days of feeling very unwell and more sleep than is healthy, to the welcome of a bright London morning and drinking freshly ground Blue Mountain coffee as supplied by the most excellent Has Bean coffee co. Рbrilliant start to the day! Promo over Рjust a happy punter btw]

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