Social Media Case Study 4 + 2 Tools

Added to the Social Media Case Study ‘The Hot List’ – 4 new Social Media Case Studies and 2 new tool/app case studies that I found interesting

Bacardi – using Facebook to reach Irish punters and get them drinking Bacardi via a compo. n.b, integration with Facebook API re tagging & photos.

National Express & Silverpop – e-mail marketing in conjunction with social networks – National Express cited (but what about the major TV ad campaign?)

Embarq – conservative telecoms company overcomes the hurdles and battles with negative customer feedback via social media – esp videos (links don’t work – I think the slideshare is to this Slideshare).

Radvision & PixelPoint Press – Corporate blogs, Communities and Twitter (Slideshare)

Publius Project is an effort of Harvard University’s Berkman Center for Internet & Society – uses Drupal for new portal, replacing WordPress.

Corvu “Control and Community: A Case Study of Enterprise Wiki Usage”. Differentiating between public, team and enterprise Wikis, looks and governance and use of Wiki as KM.

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