What's the aim of Internal Communications?

Over at LinkedIn I recently created one of their polls to elicit some information about what really drives Internal Communications. The LinkedIn poll widget allows one to solicit 5 possible answers to a question.  So throwing caution to the gales I asked “What’s the single most important aim of corporate Internal Communications?”

  • To inform employees
  • To create a shared vision
  • To increase productivity
  • To engage employees
  • To support the strategy

The results so far are as so:

poll

This I found interesting. I don’t think there’s necessarily a right or wrong answer, but my reply would be “To support the strategy“. Why so? Well I think that ultimately this is what focuses internal comms. We have a strategy and we align our comms to it. Engaging employees is/could be a mean to this end. If we engage them for example in directions that aren’t the strategy then we’ve missed our target. At least that’s what I think, your chance to put me right below 😉

Update:

After writing this blog I added a question to the Melcrum discussion page on LinkedIn. A lively discussion ensued. You’ll need to be a member of the Melcrum group to participate.

2 thoughts on “What's the aim of Internal Communications?”

  1. I agree with your view that the role of internal communications is to support the strategy. The other four elements are the postitive results that can come from inspiring internal communications campaigns. It helps employees to understand their place in the big picture and ultimately how they can work positively to help the company achieve it’s strategic goals.

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