Doritos Positive Brand Hijacking – It takes 2 to Tango and Doritos prove this by encouraging slow sexy dancing, in the streets, plus 33 Facebook Groups, 20,000 members, 240 blogs, 200,000 views on YouTube plus $600K media!
Dell make the Word of Mouth Marketing book – ya, ya, ya, Dell hear bad things on a blog, eventually put things right. (I bought HP after buying Dell and ringing customer support.)
Dell and Twitter – update on continuing sales and Twitter featuring a compo to drive them even higher. (Are peeps mad?)
Twitter as a scalability case study. This is cool and different – it’s about Twitter’s architecture and well techie. I like it.
All added to the Hot List – and I will sort this out into a more complete and searchable resource