Using internal comms video to empower and inform a highly mobile and technically savvy workforce is one of the things I’ve spent a lot of career years on, so it was with keen eyes that I watched a Microsoft Surface video on how they’re doing it with cutting-edge surface table technology. The results look funky and efficient. I’d like to know more about how it all fits together. The questions that come to mind are:
How is the information is structured behind the creatives?
What the field sales guys reckon – nice or must have?
Tagging – I like tagging – what’s going on here? There looked like a means of synching up the info across multiple devices inc iPhones. This was the killler app I always wanted to provide our field sales guys with – don’t bombard but synch up so that the devices know when a message has gotton through. This looks like it delivers.
But delivery – is it push or pull, how do they find out about new content, how good is the engine behind it all?
It’s a good job that the presenter is on Twitter so I can now follow @tosolini and learn more…;-)