New Social Media Case Studies

Newly added to Social Media Case Studies the Hot List – I really must sort this list out soon!

Namecheap O’Reilly study on using Twitter to drive sales

Auto-Transporter.com not really social media but good article on usability and doubling conversion rates by using ClickTale to gather the right data and making changes to forms

No Reservations / SnapMyLife – neat study on using mobile photo sharing to keep a TV show’s audience engaged

Schindler’s ‘Killer Elavators’ not really a case study but a very good example of where open communications using social media inside and outside the corporation would be kind of useful

Barack Obama Strategy Slideshare on the Obama campaign – neat round up of what was used when and by whom in the campaign

Australian Bushfires humanity at its best and most ugliest – Twitter, mashups and mobs on Facebook

Webinars and lead generation. Are they worth the effort? Yes! Says Eric Glazer and he has numbers to back it up

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