McKinsey's Six of the Best for Web 2.0 Work

mckinseyStraight in after Deloitte, McKinsey enter the fray with a piece ‘Six ways to make Web 2.0 work‘ that I can only describe as ‘awesome’. And I use that word advisedly and often chuckle when my North American pals use it for what we’d describe in London as ‘jolly good’. So why awesome?

Awesome
It’s awesome because it’s so right on the mark and provides practical real politik advice. This is not a ‘how-to’ guide as much as what’s needed to get things working and working well. To see what I mean, just look at the list:

6 of the Best
1. The transformation to a bottom-up culture needs help from the top.
2. The best uses come from users—but they require help to scale.
3. What’s in the workflow is what gets used.
4. Appeal to the participants’ egos and needs—not just their wallets.
5. The right solution comes from the right participants.
6. Balance the top-down and self-management of risk.

No winning formula
This advice is centred on what works – getting it right is not formulaic, it’s about making sure people are happy in their risk, are getting credit and reward even in terms or their egos and that it’s about making sure 2.0 is right in the heart of the relevant workflows.

Controlled Disruption
And I particularly liked their concept of ‘controlled disruption’. Yes total laissez faire can lead to troubles, but there needs to be risk to make success:

Acceptance of Web 2.0 technologies in business is growing. Encouraging participation calls for new approaches that break with the methods used to deploy IT in the past. Company leaders first need to survey their current practices. Once they feel comfortable with some level of controlled disruption, they can begin testing the new participatory tools.

Consultant for hire
If you’re reading this and want to know how to make these technologies a success in the business, please fell free to get in touch – I’m looking for work in this area and can help you make it a success.

2 thoughts on “McKinsey's Six of the Best for Web 2.0 Work”

  1. Indeed. I think the tech minded people know this is the right way forward, as do those looking at the business case and those mindful of the bottom line. To progress, it’s a case of answering their questions and creating the means to the way forward, in a way that mitigates the risks and optimises the opportunities. This can be done. The big question for me, is how best we can practically engage with the people making the key decisions here.

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