Some great new case studies added to the Social Media Case Study: The Hot List:
Kraft iFood assistant on the iPhone – one of the top 100 apps and consumers pay 99c for it…
Novartis – video compo on YouTube (Blog Council, not much info at present)
Dell, Monsanto, iContact, Sabre 4 very different approaches to internal comms and technology.
IBM – Corporate Culture and Social Media – why the culture is so important for success
Must look at how to organise these better!