Communications Enterprise 2.0

Dell’s $1M Twitter have a nice little piece on Twitter’s potential power What Keeps Twitter Chirping Along that’s attracted the attention of VentureBeat: Twitter has made Dell $1 million in revenue. The peep is this quote:

some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store.  

VentureBeat speculates on Twitter’s business model and possible premium accounts in the future. Over at Mashable they’re less convinced: Twitter May Have Made Dell a Million, it Doesn’t Mean it Can Be (Easily) Monetized. For Mashable’s Stan Schroeder the problem is keeping the shabang tweeting while delivering potential high value ads. I think there’s a bigger problem and that’s that to be effective it’s bloody annoying.

Go back to the Internetnews piece and there’s plenty of quotes from people saying how much it annoys them. Their journo David Miller even recommends Googling “I hate Twitter” which is worth the sport. He also quotes’s Trisha Creekmore as saying “I find Twitter incredibly annoying, both as a user and bystander…” which I must admit I can sympathise with, especially in twhirl form.

twhirl makes me jump. It pops up and surprises me. Which is all sad justice as I used to torment an entire theatre of sales guys with an even more annoying rich media pop-up device a few years back. But at least we didn’t send them John Cleese, but maybe we should have done.

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