Communications Enterprise 2.0

Lapland ‘Shopped

An amusing seasonal debacle re the UK’s theme park Lapland. What originated as a minor trading standards story erupted into one of the Sun newspaper’s worst headlines in a long time – Lapland Was Bad For Our Elf


The Daily Mail was in an unusually self-righteous mood, dubbing the park ‘Blunderland

What entertained me most was the aspect that Adobe PhotoShop or similar might play in the fiasco. The photographs promoting the park are shall we say optimistic. Here’s what Lapland’s owner, Victor Mears says about them on his website:

All of the photographs were taken with an inexpensive digital camera – handheld/without a tripod – and the photographer who submitted them apologises for the poor sharpness, exposure and contrast quality whilst granting permission for any viewer of this web page to display the photographs without alteration under any circumstance on any public blog associated with the Lapland New Forest event or Lapland New Forest Ltd only.

Here’s some of the pics from their site:

Not that The Sun or their comrades would ever ‘Shop an image as’s regular contributor The Great Architect wryly observes in a sly poke at the Sun’s rival The Daily Mail:

I guess the question that remains is, who shopped whom?

Leave a Reply

Your email address will not be published. Required fields are marked *