Enterprise 2.0

Update: I won a Mozy Back the F:\ UP!


Woo, Yay! I’ve won a Mozy T-Shirt. Here’s details of what they do

How to market to the Geeks is one of the most uncountdownable of conundrums. Data storage company Mozy seems to have hit the nobbly nail right on the head with its must-have haute couture: “BACK THE F: UP!” T-shirt.

Both The Register and The Grauniad are helping create drooling datajockeys all over the land. I might even write in for one myself, just the tackle to wear at Roko gym…

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